‘Imtiaz Abbasi’ is the founder of Imtiaz Super Market. This business success story began in 1955. Imtiaz began as a modest corner store with the straightforward notion of offering more for less. His first plan was to open a modest shop where he could sell common products that people would need daily. Mr. Imtiaz had the idea to create Imtiaz Super Store, a store that would improve people’s lives, as his company evolved over the years. He had a vision to serve people by assisting them in making cost-effective purchases today; a vision to work hard and win over their clients with love.
What was the reason for expanding Imtiaz?
The Bahadurabad store’s overcrowding was the only thing that the customers ever complained about. The store would get incredibly busy on the weekends, especially the first 10 days of the month. In order to display more products and provide adequate space for customers to move around comfortably, the aim was for all new outlets to have larger covered areas. Customers’ desire for one-stop shopping options was what inspired the development of the department store format. When Imtiaz first began, buying maheenay ka rashan—rice, flour, sugar, salt, cooking oil, and spices—was the main focus of his grocery shopping. These days, going shopping is perceived as a pleasurable family adventure rather than a necessary work. Nowadays, convenience, variety, quality, and affordability are key components of the retail experience.
The middle-income market accounts for the lion’s share of our revenue. However, Imtiaz maintains a low pricing policy, making our products accessible to all customers. Customers with refined tastes value the variety of high-quality brands available, while others enjoy the shopping process.
Operationality of Imtiaz Supermarket
The supermarket currently operates three stores, five warehouses, and a packing facility, and the head office is located in Karachi, Pakistan. With the intention to keep up with the enlargement of the retail enterprise in Pakistan, a brand new grocery store as a way to be the most important of the three already in operation is ready to open.
Imtiaz is Pakistan’s biggest retail chain, with 27 stores in Karachi, Lahore, Islamabad, Faisalabad, Gujranwala, Sialkot, Bahawalpur, Gujrat, Sargodha, Vehari, Peshawar, and Quetta, as well as 14000+ employees and 700K+, committed customers spread across 12 towns.
Imtiaz offers its customer base a one-forestall store with 52,000+ merchandise, 10,000+ manufacturers, and the best quotes and special gives; we are proud to be of provider. Imtiaz attained a position that most shops only hope to achieve by attracting the daily over 250,000 consumers daily to our outlets daily and fostering deep relationships with our 85,000 expanding unique clientele.
Over the course of the previous 68 years, this notion has grown, transforming Imtiaz into a formidable retail force. Its never-ending labour of devotion has allowed it to become Pakistan’s fastest-growing retail chain.
Imtiaz offers flexible hours so that consumers can shop more comfortably in a secure setting. Customers can find Imtiaz as the ultimate one-stop shop under one roof thanks to our Imtiaz Mega, Imtiaz Super Market, and Imtiaz Xpress facilities.
The popular logo of the Supermarket
The early Imtiaz logo featured a shopping cart, a symbol of the fantastic retail chain’s first aim and vision to provide clients with the best services. Nevertheless, this logo was updated in 2020 to match the persona of the #NEWONE. The logo’s symbols stand for the company’s new vision and mission. They include the Star, which represents embracing change and excellence; the happy customer, which values customers and stakeholders; the tick, which stands for moral business practices; and the arch, which represents strength and support. Imtiaz has been included with the symbols to show that it is a full-service home store with three distinct formats: Imtiaz Mega, Imtiaz Super Market, and Imtiaz Xpress.
